Meet the Team



AKA – Drs Wife, Flohr & Co, Photographs by Caroline 

A lifetime creative, I graduated from Edinburgh University with a degree in Fine Art and began a career in teaching art, textiles and photography. However, a number of moves around the UK as the wife of a surgeon, caused me to change direction and set up my own businesses which could travel with me. First, inspired by the birth of my daughter Phoebe, Flohr & Co was born – my fabric design company. Then my photography business, Photographs by Caroline, followed.

Juggling being a full-time mum of three and the running of two businesses was intense – and isolating. Working alone from home, often around the children’s commitments and late into the evening, I could see the huge potential benefits to myself and others of a like-minded community coming together to support, help and inspire each other. Instagram proved an amazing, informal way of connecting with other people beyond the four walls of home and through my @drswife account I built some wonderful relationships with my followers and, in particular, with other creatives. 

By 2018, I was in touch with many of my followers – we all had questions, information, tips to share – but each of us had so little time. It was then I had the crazy idea to try and get us all in a room so we could exchange war stories, share our experiences and help to inspire each other to grow our creative businesses. It was then that I organised our first ‘instameet’ in the back room of a pub in Boston Spa….the turnout and response was far beyond my expectations. It was then I knew that I wasn’t the only one in need of a tangible and supportive creative community and The Enterprise Collective was born…

I am the one behind the Instagram account, responding to questions from our community, working behind the scenes to recruit inspirational guest speakers and securing incredible venues for our meets and managing our evolving website and its offerings.



AKA – Peony & Grace

I started my working life as a lawyer but after having my second son, I realised I wanted a more flexible career that would work better around family life. I had always been a creative, making clothes, jewellery and soft furnishings for our home in earlier years. Then, when on maternity leave, I decided to make a decorative fabric letter for my son’s nursery. My fabric letter making grew from there, first making them as gifts for friends and family and then this grew into orders through word of mouth. The response and feedback was fantastic so in 2015, I set up Peony & Grace and took the plunge to give up the day job.  

Caroline and I met through our children, not our work, believe it or not! We were both young mums, new to the same corner of Yorkshire and bonded over sleepless nights and our creative yearnings! Further down the line, we collaborated creatively, when I started making fabric letters in Flohr & Co fabrics. We have always supported each other in business and as friends. In 2018, Caroline approached me to partner with her in the setting up of The Enterprise Collective (known then as Yorksinstameet!) and the rest is history… 

I am now the one behind our Facebook account, responding to enquiries and making sure everyone and everything is in the right place for our Instameets, from venue and speaker liaison through to the details on the day. 


Bee has been part of the Enterprise Collective from very early on by being our first guest speaker in January 2019. She finally joined the fully fledged team in April 2020 to really drive our social media and community presence forward. In her spare time Bee writes a travel & lifestyle blog which is where she self-taught all the current skills she brings to the Enterprise Collective group, and not only that she also has a full time job. Expect to see Bee’s face popping up with insightful IGTV and videos with guidance of how to use social media to it’s fullest potential and creative ideas to bring our community even closer together.