3 REASONS TO GET ON BOARD WITH LINKEDIN AS A SMALL BUSINESS
|3 REASONS TO GET ON BOARD WITH LINKEDIN|
You might think that LinkedIn is only useful for those in power suits and those who are looking for a new job, but truth be told it is so much more powerful than that. As a small, creative or independent business there are opportunities aplenty on the platform and here are just 3 reasons why you need to get on board with LinkedIn.
1. NETWORKING OPPORTUNITIES
Whilst we adore our face to face meet ups, it’s really hard to create networking opportunities in the midst of a global pandemic where the words “social distancing” rolls of the tongue as easy as it is saying yes to a big flat slab of cake! Digital networking has become “the norm” during 2020 and will continue in to 2021. And what better place to do that, than a website filled with industry experts and peers that fit your criteria. Use the “my network” section of your account to find interesting people, businesses and relevant hashtags to follow and connect with.
2. LEARNING OPPORTUNITIES
They say we never stop learning and here at The Enterprise Collective we love bringing you Masterclasses and the beauty of our events is that you get a Q&A session to ask our industry expert direct questions about your Business, however as a small team we can’t always cover everything as quickly as we would like to (despite us wishing we had clones so we could!) With LinkedIn Training you have access to thousands of different topics both paid for and free that can help you also drive change within your business – This short video about anti-racism within Business is really interesting.
3. SALES & MARKETING
Looking to generate more sales for your business or perhaps you want to get in touch with a business who will buy your wholesale products? If you are on the premium plan for LinkedIn, there is a great tool called “find leads.” This is fantastic way to discover the right people who can make decisions, and puts you in front of them. No more trying to navigate LinkedIn to find someone, because with the alerts, you can take the right action at the right time with real-time updates on your leads and accounts, such as job changes and recent company growth that might be beneficial to your current business needs!
If you’d like use LinkedIn to help grow your business, we have the perfect Masterclass for you