3 TOP TIPS TO BOOST YOUR WEBSITES SEO
|With lots of you suffering with a dip in Instagram engagement over the past few weeks, it reminds us how important it is to look after the platforms and marketing tools that we actually control, like our website and our email marketing.|
Read on for our 3 top tips to boosting your website to make sure its visible to your ideal audience and let us know in our free Facebook group how you get on implementing them.
3 TOP TIPS TO BOOST YOUR WEBSITES SEO
You may have worked really hard to create a beautiful looking website, full of amazing content, but how do you get it seen? Search Engine Optimisation (SEO) is the answer of course!
SEO improves a website’s overall visibility and searchability. Although Google isn’t the only search engine available, Google owns about 75% of the market (and with Google also being the most popular email provider and the owner of YouTube) it pays to be highly visible as a trusted resource by Google. So how do you get there? Here are our top 3 tips to boost your website SEO presence on Google.
1) Claim and verify your Google My Business account.
The main aim of any search engine, like Google, is to get everyone onto their search engine and to KEEP them there for as long as possible.
They don’t particularly want you to be directing people off their search engine and onto your website. So, their algorithm favours businesses who have set up a Google My Business Account.
Any business can have an account up and it’s super easy to set up. Follow the instructions and Google will send you a code to your address to verify your business and then you’re away (don’t worry if it expires, request another one).
Fill in as much detail as you can about your business: add photos, key information and invite your customers to leave reviews on there too. Post on your Google My Business Account regularly and Google’s algorithm will give your website a boost too! Click here to get started in setting up your Google My Business Account.
2) Create new content as often as possible.
We update our social media accounts regularly but we often forget to update our website.
Think about adding a “News” section or “blog” page to tell people about your new products or services, use it as a place where people can also seek advice too so it’s not always “the hard sell.”
A backlink is basically a link to your website on another website.
Having backlinks really boosts your SEO on Google because Google loves to see that you’re an authority on something and you do this by getting your backlink (a link to your website) on other high ranking / High domain authority websites.
For example, for Peony and Grace, Louise wants Google to rank her website highly for the search term “personalised gift”. By putting my link on another website that also ranks highly on Google for “personalised gift”, Google assumes that my website is also an authority on “personalised gift” and pushes Lou’s website further up the search list for this search term (can we get an Amen?!)
To check where your backlinks are, use this free backlink checker tool linked below. Just add your domain in the box at the top and the tool will list the websites which have a link to your domain. If you sign into your Google account on the tool, you can also click on the menu button to view your website Traffic Analyzer and SEO Analyzer too!
So, if you have your own website, firstly write a blog or create an info graphic on a subject that you have some expertise in and that solves a problem or helps your target audience in some way. Secondly, contact a website that is, ideally high ranking, on the search terms you want to be ranked high for to ask if they would like to add your blog to their website.
On the flip side though, having fresh content on YOUR OWN website also boosts the your SEO, so consider if would you like someone to write a guest blog for your site or blog.
To check where your website ranks for your keywords, use this free tool (linked below).Click on the link and press the large blue “free SERP check” (SERP stands for Search Engine Ranking Position). Choose where you are in the world, add your domain name and add in some key words/phrases for which you would like your website to rank.
As a small business you may not appear in the top 100 (the top 100 represents Google’s top 10 pages) so you may need be specific with your keywords and narrow down more to find your website. You can even put your competitors domain in to see how they are ranking.
You know the importance of collaboration, so if you are interested in receiving guest blog posts, come and join us in our free Facebook Group and write a little bit about your target audience in today’s post to see if anyone else in the group has the same target market and would like to guest blog on your website (you could even do a blog swap – win win!)
Head on over to our Facebook group to discuss and share tips with other small businesses!